A STORY OF HUMOR

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” People can only live fully by helping each other to live.

When you give life to friends you truly live. Cultures can only realize their further richness by honoring other traditions.

And only by respecting natural life can humanity continue to exist. “

– Daisaku Ikeda


Due to the nature of a story, in order to clearly show the process from the earliest concept and the completion of this project, every memory has an age, a personality, tastes, and anything that is appropriate for expressing it’s image. From the inspiration of creating the “ memory characters ”: what they would do in different situations, their interests, the kinds of foods they like, the type of music they listen to, the type of books they love to read, all the possibilities had gradually come out. Due to the information coming from memory, questions naturally arise such as: Is the memory suited for using this table? Would they buy this chair? Would they prefer books about design, art or lifestyle? Do they like classical, blues, heavy metal, or techno music? Deriving from their preference, I could gradually create the image factors of the memories. After some period of time, the product’s image had also been revealed to me.

In modern society, people are easy to satisfy in terms of their needs of food, clothing, shelters, and transportation. However, something is always missing from the psychological aspect. Of course, psychological care has multiple aspects. Therefore, the merchandise will use patterns and designs in printed clothes for display. The individual segments are divided by the memory differences during the course of life, contrasting “ a life as a human “. The gold of this project is pass on the message and concept of the warmth and quality of memory triggers, thereby raising awareness to the majority of people about the concept of memory love, an inseparable love, an also to advance and cultivate aesthetics and melody of memory.